Let’s talk about Artisan Beer

28 Feb 2019
TGBL-NEWS
Let’s talk about Artisan Beer

Plenty has changed in the artisan world over the past few years, with recent statistics showing consistently increasing customer demand. It seems the British palette is becoming more particular, demanding provenance and quality as never before.

Artisan Beer is one of the craft ‘boom’ products of the moment.

Is Craft Beer Better?

The short answer? We think it just might be! Craft beer is certainly a growing trend that might be here to stay for the long term. Considering the recent news and numbers, it seems the UK has fallen in love with craft beer.

Right now, there is a craft beer boom which has led to a 20% surge in UK beer relate trademark registrations. There is consistent rising consumer demand for limited and small batch beers, which in turn pushes small breweries to launch innovate and launch new diverse products. The number of beer trademarks in the UK has doubled since 2010 – beer brands had risen by 20% in 2017, to a record high of 2,372, up from 1,983 the previous year.

The past 3 years has seen rapid growth, averaging almost 300 new trademark registrations a year, and 2017 seeing a leap to 359 new registrations.

Let’s answer some craft beer questions

What is considered a craft beer?

Craft and artisan go together, and when defining “craft”, the Oxford English Dictionary describes as:

“An activity involving skill in making things by hand.”. Being more specific “Denoting or relating to food or drink made in a traditional or non-mechanised way by an individual or a small company.” Basically, this rules out the beers made by the huge corporations. They use machines to create the same, standardised taste.

Simply put, creating your “own” from scratch in the food and drink business requires a craft.

The microbrewery Movement

What is a microbrewery anyway?

A microbrewery or craft brewery is a typically an independently owned brewery that produces small amounts of beer (or sometimes root beer), frequently on a much smaller scale than large-scale corporate breweries. These craft breweries are generally characterized by their emphasis on quality, flavour and technique.

The Microbrewery Movement

Back in the 1970’s there was a movement, a microbrewing movement if you will, that took place right here in the United Kingdom. Although Traditional artisanal brewing existed in Europe for centuries and then spread to other countries, this particular movement grew to expand their production and distribution. Because of that the more encompassing concept of craft brewing gained popularity in the UK market.

Craft brewing became somewhat of a trade, with Great Britain gaining international accolades for its beers. However, just like every other trade or grafter, it all sort of stopped. Those beer bakers were replaced with machines and cheap ingredients. You’ve likely heard the same old story, everything cheaper in order to cut costs or a better term, cut corners. For many years pubs in the UK accepted this, but then they started closing down and the drinking culture was overhauled.

The Artisan Beer Trend

Fast-forwarding about 20 years, we can see that craft beer is more than just a trendy thing to do now and again. It looks like it’s here to stay with more grafters baking up some goodies. In many ways, brewers have become the bakers of the drinking world, and our society is now becoming one that is more quality over quantity. Many of us understand quality now more than ever, we know crafting beer requires care and love, just like a chef who plates food artistically, we appreciate handmade skills for brewing.

What is the difference between craft beer and draft beer?

As you already know, draft beer is found “on tap”, as opposed to bottled beer. Bars will usually have several or a few “taps” in place with well known labels. Draft is mainly a lot fresher because it is filtered and pasteurised, but craft beer is served without any filtering and pasteurising, with little yeast in in and a heavy body.

When comparing draft to craft beer, there really is no comparison – craft beer is something completely different, and is known as a microbrew. Microbrews/craft beers are much tastier, thus why they’ve become so incredibly popular in the past few years.

Is craft beer better?

The short answer – Yes, it is. But you may ask why, or how?

Here’s a few reasons why we think craft beer is just better:

Taste

The most important reason why craft beer is so much better than mass-produced “big” beer is that craft beer just tastes better. Craft beer is all about flavour. Brewers use special ingredients that are handpicked and perfected over years.

Diversity

When it comes to the craft beer market you can find just about anything including exotic ingredients. This includes more diverse flavours with special blends of herbs and spices. This leaves the artisans open to many different experimental brews to perfect their own special brand.

Innovation

When it comes to the large corporate beer, it really leaves nothing to the imagination. Brand beer will market and advertise the same way once they discover the old routine continues to work. Whereas artisan beer will apply more creative skills to brew more unique beers, and can do so taking risks at their leisure.

What’s your favourite craft beer? What do you prefer artisan beer or the same old brand name? Let us know and be a part of the conversation.