Since day one, we’ve always been a little bit different. And we like that. And we like that everyone tastes something different in our drinks, and that they appeal to such a broad range of people. We love difference – in fact it’s one of the reasons we’re here at all. Nix & Kix started out because we realised there wasn’t really any grown-up soft drinks around. Everyone who isn’t ‘drinking’ was drinking the same thing. We thought it was high time there was more choice – and better choices – to make.