Launched by ‘flavour guru’ Pritesh Mody from a stall at Brockley Market in September 2014, World of Zing has quickly become recognised amongst the UK's most innovative food & drink businesses. With a background in drinks marketing and hailing from of one of the UK’s oldest and most respected spice merchants, Pritesh was inspired by his incessant need for exciting new food & drink experiences to create a business that fed his hunger.